Terms of use

Last updated: 23 August 2026

These terms of use ("Terms") govern your access to and use of the digital loyalty platform and related services made available by Reach247 Digital Ltd at reach247loyalty.com and any related sub-domains or applications (the "Platform"). By registering for an account, accessing the Platform, or using any part of the Service, you agree to be bound by these Terms. If you do not agree, you must not use the Platform.

1. About us

The Platform is operated by Reach247 Digital Ltd, a company incorporated in England and Wales (company number 15798046). References to "Reach247", "we", "us" or "our" in these Terms are references to Reach247 Digital Ltd.

Contact: hello@reach247.co.uk

2. Definitions

In these Terms, the following words have the meanings given below:

“Account” means the account created by a Customer to access and use the Platform.

“Applicable Law” means all laws, regulations and regulatory requirements applicable to a party in connection with these Terms, including (without limitation) the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003, the Consumer Rights Act 2015, and the Electronic Commerce (EC Directive) Regulations 2002.

“Customer” means the business, organisation or sole trader that registers for and holds an Account on the Platform.

“Customer Data” means all data, content and information (including personal data relating to End Users) uploaded, submitted or otherwise transmitted to or through the Platform by or on behalf of a Customer.

“End User” means any individual who participates in a loyalty programme operated by a Customer through the Platform.

“Intellectual Property Rights” means all patents, trade marks, service marks, trade names, domain names, rights in get-up, goodwill, rights in designs, copyrights, database rights, rights in confidential information and all other intellectual property rights, in each case whether registered or unregistered.

“Platform” means the Reach247 digital loyalty platform, including the merchant dashboard, loyalty card functionality, push notification system, analytics tools, SMS and email integration capabilities, Stripe payment integration, and any associated websites, applications and services.

“Reach247 Content” means all content, materials, software, branding, interfaces and technology made available by Reach247 through or in connection with the Platform, including the Reach247 name, logo and trade marks.

“Service” means the Platform and all related features and services made available by Reach247 to Customers.

“Subscription Agreement” means any separate subscription or service agreement entered into between Reach247 and a Customer governing the commercial terms of access to the Platform.

“Technology Partner” means Pynology Inc., the third-party technology provider whose platform underlies and powers the Service, pursuant to a separate agreement with Reach247.

3. Scope and application

3.1 These Terms apply to all Customers and govern access to and use of the Platform. Where a Subscription Agreement exists between Reach247 and a Customer, these Terms are incorporated into and form part of that Subscription Agreement. In the event of any conflict between these Terms and a Subscription Agreement, the Subscription Agreement shall prevail.

3.2 These Terms do not apply to End Users of Customer loyalty programmes. End Users are the responsibility of the relevant Customer, who must ensure that End Users are subject to appropriate terms and privacy notices.

3.3 By accessing or using the Platform, you represent and warrant that: (a) you have authority to bind the business entity on whose behalf you are acting; (b) that business entity is lawfully able to enter into contracts; and (c) your use of the Platform and performance under these Terms will not violate any Applicable Law.

4. The platform and service

4.1 The Platform is a white-label digital loyalty platform. Reach247 makes the Service available to Customers under its own brand. The underlying technology is provided by our Technology Partner, Pynology Inc. Customers will not ordinarily see any reference to our Technology Partner in their use of the Platform.

4.2 The Service includes, depending on the subscription tier agreed, the following features:

• digital loyalty cards (including multiple card types);
• unlimited push notifications to End Users;
• customer analytics and data reporting;
• SMS integration capabilities;
• email marketing integration capabilities;
• Stripe payment integration for Customers and, where configured, for End Users; and
• a merchant sub-account dashboard.

4.3 Reach247 reserves the right to modify, update, suspend or discontinue any aspect of the Platform or Service at any time. Where any modification materially reduces functionality, we will use reasonable endeavours to give you advance notice.

4.4 Access to certain features may require a paid subscription. The commercial terms of any paid subscription are set out in the Subscription Agreement.

5. Account registration and security

5.1 To access the Platform, you must register for an Account and provide accurate, complete and current information. You must promptly update your Account information if it changes.

5.2 You are responsible for maintaining the confidentiality of your Account credentials and for all activity that occurs under your Account. You must notify us immediately at hello@reach247.co.uk if you suspect any unauthorised use of your Account.

5.3 You may not share Account credentials with third parties or create Accounts on behalf of persons who have not authorised you to do so.

5.4 Reach247 reserves the right to decline registration requests or suspend Accounts at its discretion, including where it reasonably believes the information provided is false or misleading.

6. Acceptable use

6.1 You must use the Platform only for lawful purposes and in accordance with these Terms. In particular, you must not:

• use the Platform in any way that violates any Applicable Law, including data protection and privacy laws, anti-spam legislation, or the Privacy and Electronic Communications Regulations 2003;
• send unsolicited marketing communications or communications to End Users who have not given appropriate consent or for whom there is no other valid lawful basis;
• use the Platform to transmit any content that is unlawful, defamatory, harassing, abusive, fraudulent, obscene or otherwise objectionable;
• use the Platform to collect, process or store personal data in a manner inconsistent with Applicable Law or any privacy notice provided to End Users;
• attempt to gain unauthorised access to any part of the Platform or any connected systems;
• introduce or transmit any virus, malware or other harmful code;
• use any automated means to scrape, extract or harvest data from the Platform;
• resell, sublicense or otherwise make the Platform available to third parties other than as expressly permitted by Reach247 in writing;
• reverse engineer, decompile or disassemble any part of the Platform; or
• impersonate any person or entity or misrepresent your affiliation with any person or entity.

6.2 You are responsible for all Customer Data uploaded to the Platform and all communications sent through the Platform. You must ensure that all End User data is collected, processed and used in accordance with Applicable Law, including the UK GDPR and PECR.

6.3 Where the Platform enables SMS or email marketing communications, you are solely responsible for ensuring that: (a) you hold valid consent or another lawful basis for each communication; (b) each communication includes a clear and easy opt-out mechanism; and (c) all opt-out requests are promptly honoured.

6.4 SMS use. Where you use the Platform's SMS functionality, you must additionally ensure that:

• every SMS clearly identifies you (or your business) as the sender, so that End Users can recognise who is messaging them;
• every SMS includes a working opt-out instruction (for example, "reply STOP to unsubscribe"), and any End User who opts out is not messaged again;
• SMS messages are not sent to End Users outside reasonable local hours, and in any event not between 9pm and 8am in the End User's local time zone, unless the End User has specifically requested otherwise;
• SMS content does not include prohibited or high-risk categories restricted by our SMS providers' acceptable use policies (including, without limitation, illegal content, hate speech, firearms, adult content, high-risk financial products, debt collection, or political campaigning), and you have obtained any registration or approval those categories require before sending;
• where an End User is based in the United States or Canada, you comply with all applicable telemarketing and messaging laws in addition to UK requirements, including the Telephone Consumer Protection Act (TCPA) and Canada's Anti-Spam Legislation (CASL);
• you do not use the Platform's SMS functionality to send content that could reasonably be mistaken for a message from Reach247, our Technology Partner, or our SMS provider, or to impersonate any other sender;
• your End User consent process, at the point mobile numbers are collected, clearly discloses: (i) the categories of messages the End User will receive; (ii) that message frequency may vary; (iii) that message and data rates may apply; and (iv) how to opt out (for example, by replying STOP);
• you do not share, sell, or disclose End User mobile numbers collected through the Platform to any third party for that third party's own marketing purposes; and
• where required by our SMS provider's registration process (including US A2P 10DLC or Canadian equivalent requirements), you provide accurate information about your business and messaging use case, and you promptly notify Reach247 if your use case changes materially from what was registered.

6.5 Reach247 reserves the right (but does not assume any obligation) to monitor Platform usage for compliance with these Terms, including SMS content and sending patterns, and to remove or disable any Customer Data, Account, or SMS sending capability that it reasonably believes is in breach.

7. Customer data and data protection

7.1 As between the parties, you retain ownership of all Customer Data. You grant Reach247 a non-exclusive, royalty-free licence to process Customer Data to the extent necessary to provide the Service and to comply with Applicable Law.

7.2 For the purposes of the UK GDPR and the Data Protection Act 2018:

• you are the Data Controller in respect of Customer Data (including personal data relating to End Users);
• Reach247 acts as a Data Processor when processing personal data on your behalf; and
• the Technology Partner and any other sub-processors identified in our Privacy Policy act as sub-processors to Reach247.

7.3 Where Reach247 processes personal data as a Data Processor on your behalf, it does so in accordance with these Terms and our Privacy Policy. The parties intend to enter into a separate data processing addendum setting out further terms governing that processing.

7.4 You represent and warrant that: (a) you have a valid lawful basis under the UK GDPR for all personal data uploaded to or processed through the Platform; (b) you have provided End Users with appropriate privacy notices; and (c) you will comply with all obligations of a Data Controller under Applicable Law.

7.5 Customer Data may be hosted or processed in locations used by our Technology Partner and its approved sub-processors, as described in our Privacy Policy. Where personal data is transferred outside the United Kingdom, appropriate safeguards will be applied as set out in our Privacy Policy.

7.6 Reach247 does not sell Customer Data to third parties. Customer Data is used solely to operate the Platform and to provide the Service to you.

7.7 Upon termination of your Account or on written request, Reach247 will procure that Customer Data is deleted or anonymised in accordance with these Terms, our Privacy Policy and Applicable Law.

8. Payments and Stripe integration

8.1 Where a paid subscription applies, the commercial and payment terms are set out in the Subscription Agreement.

8.2 The Platform includes integration with Stripe, Inc. ("Stripe") as a third-party payment processing service. Where you or your End Users make or receive payments through the Platform, those payment transactions are processed by Stripe and are subject to Stripe's own terms of service and privacy policy.

8.3 You acknowledge and agree that:

• Reach247 is not a party to any payment transaction between you and your End Users;
• Reach247 is not responsible for any failure, error or dispute arising in connection with a Stripe payment transaction;
• you are responsible for ensuring that any payment functionality you enable for End Users complies with Applicable Law, including applicable financial services regulations and consumer protection laws; and
• you must comply with Stripe's terms of service in respect of any Stripe integration you configure through the Platform.

8.4 Reach247 shall have no liability for any losses or costs arising from chargebacks, disputed transactions, fraud, or the failure of Stripe's services.

9. Intellectual property

9.1 All Intellectual Property Rights in the Platform and the Reach247 Content (including the Reach247 name, logo, brand, software, interfaces and associated materials) are owned by or licensed to Reach247. Nothing in these Terms transfers any Intellectual Property Rights to you.

9.2 Subject to your compliance with these Terms and, where applicable, your Subscription Agreement, Reach247 grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the Platform solely for the purposes of operating your loyalty programme during the term of your Account.

9.3 You must not:

• copy, reproduce, modify or create derivative works based on the Reach247 Content or any part of the Platform;
• remove or alter any copyright, trade mark or other proprietary notices on the Platform;
• use the Reach247 name, logo or trade marks without our prior written consent; or
• represent that you are Reach247 or that the Platform is your own proprietary technology.

9.4 As between the parties, you retain ownership of all Intellectual Property Rights in Customer Data and any content you create and upload to the Platform.

9.5 You grant Reach247 a non-exclusive, royalty-free licence to use Customer Data and any feedback or suggestions you provide solely for the purpose of operating and improving the Service.

10. Third-party services and technology

10.1 The Platform is powered by technology provided by our Technology Partner, Pynology Inc. Reach247 has a contractual and data processing relationship with the Technology Partner to ensure appropriate service delivery and data protection standards.

10.2 The Platform may integrate with or link to third-party services (including Stripe, SMS providers and email service providers). Your use of any third-party service is governed by that third party's own terms and conditions. Reach247 makes no representations or warranties about any third-party service and accepts no liability for their performance, availability or conduct.

10.3 Where Reach247 uses sub-processors to process Customer Data, it will ensure contractual obligations are imposed on such sub-processors that are at least equivalent to those set out in this clause 10 and our Privacy Policy. Our current sub-processors are listed in our Privacy Policy. Reach247 will provide at least 10 business days' advance notice of any material new sub-processor.

11. Confidentiality

11.1 Each party may have access to confidential information of the other party in connection with the Service. Each party agrees to: (a) keep the other party's confidential information strictly confidential; (b) use it only for the purposes of performing or receiving the Service; and (c) not disclose it to any third party without the disclosing party's prior written consent, except as required by law.

11.2 The obligations in clause 11.1 do not apply to information that: (a) is or becomes publicly available other than through a breach of these Terms; (b) was already known to the receiving party free of any restriction; or (c) is independently developed by the receiving party without reliance on the confidential information.

12. Disclaimers

12.1 The Platform is provided "as is" and "as available". Reach247 makes no representations or warranties of any kind, express or implied, as to the operation of the Platform, its availability, accuracy or fitness for a particular purpose, to the fullest extent permissible under Applicable Law.

12.2 Without limiting clause 12.1, Reach247 does not warrant that:

• the Platform will be uninterrupted, error-free or free of viruses or other harmful components;
• any data stored on the Platform will not be lost or corrupted; or
• the Platform will meet your specific business requirements.

12.3 Nothing in these Terms excludes or limits Reach247's liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by law.

13. Limitation of liability

13.1 To the fullest extent permitted by Applicable Law, and subject to clause 12.3:

• Reach247's total aggregate liability to you arising out of or in connection with these Terms (whether in contract, tort (including negligence), breach of statutory duty, or otherwise) shall not exceed the greater of: (i) the total fees paid or payable by you to Reach247 in the twelve (12) months immediately preceding the event giving rise to the claim; or (ii) five hundred pounds sterling (£500);
• Reach247 shall not be liable for any: (i) loss of profits; (ii) loss of revenue; (iii) loss of business or contracts; (iv) loss of anticipated savings; (v) loss of or damage to goodwill; (vi) loss of data; or (vii) indirect, special or consequential loss, in each case howsoever arising.

13.2 The liability cap in clause 13.1(a) reflects the commercial terms agreed between the parties, the nature of the Service as a white-label platform for small businesses, and the allocation of risk under these Terms.

13.3 Reach247 shall not be liable for any failure or delay in performing its obligations under these Terms to the extent that such failure or delay is caused by circumstances beyond its reasonable control, including (without limitation) acts of God, internet or telecommunications outages, acts of third parties (including the Technology Partner or Stripe), or changes in Applicable Law.

14. Indemnity

14.1 You agree to indemnify, defend and hold harmless Reach247 Digital Ltd, its officers, employees and contractors from and against any claims, liabilities, damages, losses and expenses (including reasonable legal fees) arising out of or in connection with:

• your breach of these Terms;
• your violation of Applicable Law;
• any claim by an End User or third party arising from your loyalty programme, your use of Customer Data, or your marketing communications; or
• any claim arising from your use of the Stripe integration or any payment taken from an End User.

15. Term and termination

15.1 These Terms apply from the date you first access the Platform and continue until your Account is terminated.

15.2 Either party may terminate your Account on written notice in accordance with the Subscription Agreement. Where there is no Subscription Agreement, you may close your Account at any time by contacting Reach247 at hello@reach247.co.uk.

15.3 Reach247 may suspend or terminate your Account immediately and without notice if:

• you materially breach these Terms and (where the breach is capable of remedy) fail to remedy the breach within 14 days of written notice;
• you become insolvent, enter administration, or make any arrangement with your creditors;
• Reach247 reasonably believes that continued access poses a risk to the Platform, other customers, End Users, or third parties; or
• Reach247 is required to do so by law or by its Technology Partner.

15.4 On termination: (a) all licences granted to you under these Terms immediately cease; (b) you must cease all use of the Platform; and (c) each party's accrued rights and obligations are not affected. Clauses 7, 9, 11, 12, 13, 14 and 18 survive termination.

16. Modifications to these terms

16.1 Reach247 may update these Terms from time to time. We will notify you of material changes by email (to the address associated with your Account) or by posting a notice on the Platform at least 14 days before the changes take effect.

16.2 Your continued use of the Platform after the effective date of any updated Terms constitutes your acceptance of the revised Terms. If you do not accept the changes, you must cease using the Platform before the changes take effect.

17. Compliance with law

17.1 You are responsible for ensuring that your use of the Platform complies with all Applicable Laws, including (without limitation):

• UK GDPR and the Data Protection Act 2018;
• the Privacy and Electronic Communications Regulations 2003 (PECR);
• the Consumer Rights Act 2015 (where any of your End Users are consumers);
• the Bribery Act 2010;
• applicable financial services regulations where you process payments from End Users; and
• any sector-specific laws applicable to your business.

17.2 Reach247 operates the Platform from the United Kingdom. You are responsible for compliance with local laws in any jurisdiction from which you access the Platform or in which you operate your loyalty programme.

18. General

18.1 Governing law and jurisdiction. These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales. Each party irrevocably submits to the exclusive jurisdiction of the courts of England and Wales.

18.2 Entire agreement. These Terms (together with any Subscription Agreement and our Privacy Policy) constitute the entire agreement between the parties in relation to the Platform and supersede all prior representations, agreements and understandings.

18.3 Assignment. You may not assign, transfer or sub-licence any of your rights or obligations under these Terms without Reach247's prior written consent. Reach247 may assign or transfer its rights and obligations under these Terms to any affiliate or successor business.

18.4 Waiver. No failure or delay by Reach247 to exercise any right or remedy under these Terms shall constitute a waiver of that right or remedy.

18.5 Severability. If any provision of these Terms is found to be invalid or unenforceable, it shall be modified to the minimum extent necessary to make it valid and enforceable. If modification is not possible, the provision shall be severed, and the remaining Terms shall continue in full force.

18.6 Third party rights. These Terms do not give rise to any rights under the Contracts (Rights of Third Parties) Act 1999 for any third party to enforce any term of these Terms.

18.7 Notices. Any notices under these Terms must be in writing and sent by email. Notices to Reach247 must be sent to hello@reach247.co.uk. Notices to you will be sent to the email address associated with your Account.

18.8 Electronic communications. By using the Platform, you consent to receive communications from Reach247 electronically (including by email and through the Platform). You agree that electronic communications satisfy any legal requirement that communications be in writing.

18.9 Force majeure. Reach247 will not be in breach of these Terms or liable for any delay or failure to perform its obligations where such delay or failure arises from causes beyond its reasonable control.

19. Contact us

If you have any questions about these Terms, please contact us at:

Reach247 Digital Ltd

Email: hello@reach247.co.uk

Platform: reach247loyalty.com